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This morning we were blessed to wake up to an absolutely gorgeous day. As I’m hanging the clothes out to dry, I’m reminded of just how beautiful it really is. The warmth of the sun surrounds me while I’m listening to the birds singing their good morning songs and the little squirrels are scurry past. We live in a world filled with beauty and one of the may ways our family tries to keep it this way for our future generations is by recycling.
Unilever is launching “Rinse. Recycle. Reimagine.” which is a new program that is designed to educate people about recycling in the bathroom, inspire them to reimagine what empty bathroom products could become though recycling, and ultimately make a small change that holds big potential to positively impact the environment.
Did you know that the average American has 8 products in their bathroom at any given time, yet only 34% of them actually will take the time recycle. Also, did you know that most people claim they don’t recycle because they aren’t sure where it should go? I am not doubting their honesty at all. We live in a small town and in order to recycle our plastics, we have to separate them before hand. What that means is that we have a bin for #1 plastics and #2 plastics. Just the other day I spent probably 5 minutes trying to locate the number on the bottle and just as I was about to give up and toss it in the trash I found it.
When I was approached by Unilever to team up with them to try to raise awareness on the fact that bathroom products are made of recycled materials I was super excited! The new “Unilever Bathroom Recycling Index” did an online survey and here are a few facts that they discovered that I found interesting:
❇ 1 in 5 Americans (20%) have more than 10 bathroom products in plastic bottles in their bathroom at any given time.
❇ Battle of the sexes: More men (80%) reported recycling their empty bathroom bottles than women (74%)
❇ What gets Americans moving: Americans are more likely to go the distance to get a drink when thirsty, charge their phone, or answer a phone call than walk an empty plastic bottle from the bathroom to the recycle bin.
Unilever can’t do this alone, and so the company has introduced the Unilever BrightFuture initiative. What began as Project Sunlight in 2013 has evolved into a larger movement designed to bring Unilever’s purpose to life and inspire Americans to take small actions that add up to a big difference-whether that’s wasting less, sharing more, turning off the tap, turning on community activism or, simply, recycling-because everyone has a role to play in creating a brighter future.
